Marketing and promotion
SILQ Software for barristers
A small software company upgrades its look-and-feel to go head-to-head with MYOB.
| Client |
SILQ Software |
| Client description |
A MYOB-style program with features customised for barristers |
| Format(s) |
Brand redesign, product information brochure, direct mail trialler, CD, direct mail promotions |
| Audience |
Barristers, clerks |
| Our tasks |
Marketing consultation, sales concepts, copywriting, design, production |
Project summary
MYOB software is a default program for many small businesses.
SILQ offered a better suited program for barristers but had to overcome issues of quality perception due to its smaller operational size.
We refreshed the brand and visual "tone" of marketing material to better target the mindset of SILQ's conservative legal audience.
We also disitilled the many complex product benefits into a snappy brochure format that could be quickly digested by the time-poor—a problem common to many barristers. |
