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Marketing and promotion

SILQ Software for barristers

A software company revises its look-and-feel across sales and marketing collateral.

Silq Software

Client SILQ Software
Client description Business management software with features customised for barristers
Format(s) Brand redesign, product information brochure, direct mail trialler, CD, direct mail promotions
Audience Barristers, clerks, other legal practitioners
Our tasks Marketing consultation, sales concepts, copywriting, design, production

Project summary

SILQ is a dedicated business management program for legal practitioners.

We refreshed the brand and visual "tone" of marketing material to better suit SILQ's primary target market—barristers and clerks.

We also disitilled the many product benefits into a snappy brochure format that could be quickly digested by the time-poor—a problem common to many barristers.

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