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Publication design
Little Red Book employee guide
An engagingly designed (and handy sized) booklet is used to inform and motivate the Qantas workforce.
| Client |
Qantas Airlines (Performance and Culture) |
| Project description |
A high value booklet given to employees as an orientation on the Qantas Group’s history, strategies, methods, values and corporate structure |
| Format(s) |
60-pages (including 8pp centrefold), 5-colour, 100% recycled stock |
| Audience |
New and existing Qantas Group employees |
| Our tasks |
Design, artwork and project management |
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Marketing and promotion
Syple Technologies credentials
Impactful marketing collateral was designed and produced to enhance the brand of an innovative company—More
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Direct mail
My Dream Designer promotion
A self-promotion mail-out parodies the single dating scene (while seeking eligible clients)—More
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More articles, portfolio and news alerts
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Quick links
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The ultimate case study
Surveillance's portfolio case contains our best work. Read why you must meet "Princess". |
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Two design awards at Creativity Annual Awards
Qantas Horizons and A Bottle Of win Gold and Silver Awards—More |
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Organisational quality
Independently assessed and approved by the Australian Government—More |
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PDF snapshot
Going offline? Download a PDF file containing selected works and company information. |
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