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Publication design

Qantas Airports employee newsletter

A unique look-and-feel was created for this business without breaching the Qantas main brand guidelines.

Qantas Airport Services

Client Qantas Airport Services
Client description Airports business unit of the Qantas Group
Format(s) A4 magazine, 20 to 28 pages
Audience All Qantas Airport Services staff across the Qantas network
Our tasks Design, layout, production, some sub-editing

Project summary

Background

An internal communications newsletter for Qantas Airport Services required a unique design but was limited by the strict typeface and colour rules within the main Qantas brand guidelines.

Solution

The design was anchored around a single metaphor—the horizon—the point at which the sky meets the earth and an allusion to a Qantas aircraft meeting passengers on the ground.

The title Horizons, masthead design and use of Qantas’ Sky Blue and Red Earth brand colours visually reinforced the sky-meets-the-earth motif.

Inside, the layout grid used other horizontal and vertical editorial elements.

Result

Conceptually, the design was intrinsically linked to Airport Services, creating a unique look for the distinct business unit, while paying homage to the parent Qantas brand.

Awards

Gold Award winner, Creativity Annual Awards

 

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