Qantas Airports employee newsletter
A unique look-and-feel was created for this business without breaching the Qantas main brand guidelines.
||Qantas Airport Services
||Airports business unit of the Qantas Group
||A4 magazine, 20 to 28 pages
||All Qantas Airport Services staff across the Qantas network
||Design, layout, production, some sub-editing
An internal communications newsletter for Qantas Airport Services required a unique design but was limited by the strict typeface and colour rules within the main Qantas brand guidelines.
The design was anchored around a single metaphor—the horizon—the point at which the sky meets the earth and an allusion to a Qantas aircraft meeting passengers on the ground.
The title Horizons, masthead design and use of Qantas’ Sky Blue and Red Earth brand colours visually reinforced the sky-meets-the-earth motif.
Inside, the layout grid used other horizontal and vertical editorial elements.
Conceptually, the design was intrinsically linked to Airport Services, creating a unique look for the distinct business unit, while paying homage to the parent Qantas brand.
Gold Award winner, Creativity Annual Awards