Publication design
Qantas Airports employee newsletter
A unique look-and-feel was created for this business without breaching the Qantas main brand guidelines.
| Client |
Qantas Airport Services |
| Client description |
Airports business unit of the Qantas Group |
| Format(s) |
A4 magazine, 20 to 28 pages |
| Audience |
All Qantas Airport Services staff across the Qantas network |
| Our tasks |
Design, layout, production, some sub-editing |
Project summary
Background
An internal communications newsletter for Qantas Airport Services required a unique design but was limited by the strict typeface and colour rules within the main Qantas brand guidelines.
Solution
The design was anchored around a single metaphor—the horizon—the point at which the sky meets the earth and an allusion to a Qantas aircraft meeting passengers on the ground.
The title Horizons, masthead design and use of Qantas’ Sky Blue and Red Earth brand colours visually reinforced the sky-meets-the-earth motif.
Inside, the layout grid used other horizontal and vertical editorial elements.
Result
Conceptually, the design was intrinsically linked to Airport Services, creating a unique look for the distinct business unit, while paying homage to the parent Qantas brand.
Awards
 Gold Award winner, Creativity Annual Awards
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