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Brand implementation
Qantas Frequent Flyer program rebranding
Artwork implementation stage (of a third-party rebranding exercise) incorporating 80 branded elements across 4 membership tiers.
| Client |
M&C Saatchi Sydney (advertising agency for Qantas Airways) |
| Project description |
Silver, Gold and Platinum tiers and Qantas Club loyalty programs |
| Format(s) |
DL brochures, flyers, bag tags, cards, application forms, coupons, enclosing folders |
| Audience |
High-value members of the Qantas Frequent Flyer program |
| Our tasks |
Artwork implementation (under sub-contract) |
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Publication design
Qantas employee guidebook
An engagingly designed booklet is used to inform and motivate the Qantas workforce—More
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Publication design
Screen NSW annual report
Screen NSW needed simple typesetting services but we gave them much more—More
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