Direct mail / promotion
My Dream Designer self-promotion
A self-promotional mail-out parodies the single dating scene (while seeking eligible clients).
| Client |
Surveillance |
| Project description |
A direct mail piece mailed out to new leadsto drive new business |
| Format(s) |
Box, concertina piece and dedicated microsite with Flash animations (www.mydreamdesigner.com.au) |
| Audience |
Marketing managers/directors in Sydney CBD |
| Our tasks |
Concept development, design, artwork and mail management |
Project summary
Designed and mailed out to time with Valentine's Day, this cut-through direct mail piece parodies the idealised (and clichéd) list of characteristics single people look for when seeking the perfect romantic partner (e.g. good looking, financially stable, willing commit, etc.).
The clichés are recast as dream professional characteristics. Our new list is purposefully ambiguous, showcasing our firm’s service qualities and, implicitly, our creative approach.
The outer packaging mimics an engagement ring box.
A dedicated URL (www.mydreamdesigner.com.au) and animated landing page continues the dating theme (greeting the prospects we direct mailed the piece to.
Awards
 Honourable Mention, Creativity Annual Awards
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