Tile importing company specialising in corporate projects
Audience
Architects
Our tasks
Logo design, application to stationery and specification sheets
Creative rationale
Minimalism inspires this clean and classic logotype design. The underscore is a simple reference to a tile in profile. The thin white (negative) spaces between letters hint at the narrow grout spacing on tiled surfaces.
Logo Design
Boronia Capital
Client
Boronia Capital (formerly Grinham Managed Funds)
Client description
Hedge fund manager, trading in global markets
Audience
Predominantly an overseas client base
Our tasks
Ideas for new company name, logo design, application to stationery, website, company reports and office signage
Creative rationale
A classic typeface anchors the logo, metallic ink is used for a contemporary flavour. This brand communicated the right blend of conservatism and dynamicism.
Logo design
Two To Tango
Client
Two To Tango
Client description
Musicial duet comprising cello and violin, playing latin-inspired themes
Audience
Sophisticated events seeking an exotic musical flavour
Our tasks
Logo design and CD design
Creative rationale
A bass clef (the cello's range) embraces a treble clef (the violin's range) in dance. A visual parallel is drawn between latin lovers, tango partners and the complimentary pitches of the duet's instruments.
Logo design
MD Communications
Client
MD Communications
Client description
Marketing communications consultancy
Audience
Corporates
Our tasks
Brand logo design
Creative rationale
A modern monogram (a symbol created from the initials of one's name). The letters M and D are stylised to form a bow and arrow. This logo suggests aim, direction and action—positive imagery for marketing.
Logo design
Design On Show
Client
The Design Institute of Australia
Client description
Design On Show industrial design exhibition
Audience
Industrial / product designers
Our tasks
Brand logo design, exhibition poster design
Creative rationale
The conical shell, a mathematically perfect naturally occuring object, inspires this logo. The shell and human hand are brought together to represent the manipulation of forms.
Logo design
Mission: Possible
Client
MD Communications (marketing consultancy for Mission: Possible logistics seminar)
Client description
Trade event
Audience
Transport industry, logistics managers
Our tasks
Event logo design
Creative rationale
This logo incoporates a successfully negotiated maze, summarises the goals of this event—finding solutions to logistics management issues.
Logo design
SILQ Software
Client
SILQ Software
Client description
A MYOB-style program with features customised for barristers
The logo was restyled with a more classic typeface to compliment the conservatism associated with the legal profession.
Logo design
Brainstrust
Client
Brainstrust
Client description
Creative recruitment
Audience
Creative directors, studio managers, human resources
Our tasks
Logo design, application to stationery
Creative rationale
A circle, triangle and square—each representing creative disciplines—for a subset at centre. Colour is used to highlight this meeting point of creativity and to link it to company's name.
Logo design
Road Accident Prevention team
Client
McCann-Erickson Advertising (advertising agency for Road Accident Prevention Team)
Client description
Community action group formed to seek funding for road safety projects
