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Logo design

Surface Tiles

Surface Tiles

Client Surface Tiles
Client description Tile importing company specialising in corporate projects
Audience Architects
Our tasks Logo design, application to stationery and specification sheets
Creative rationale Minimalism inspires this clean and classic logotype design. The underscore is a simple reference to a tile in profile. The thin white (negative) spaces between letters hint at the narrow grout spacing on tiled surfaces.

Logo Design

Boronia Capital

Boronia Capital

Client Boronia Capital (formerly Grinham Managed Funds)
Client description Hedge fund manager, trading in global markets
Audience Predominantly an overseas client base
Our tasks Ideas for new company name, logo design, application to stationery, website, company reports and office signage
Creative rationale A classic typeface anchors the logo, metallic ink is used for a contemporary flavour. This brand communicated the right blend of conservatism and dynamicism.
 

Logo design

Two To Tango

Two To Tango

Client Two To Tango
Client description Musicial duet comprising cello and violin, playing latin-inspired themes
Audience Sophisticated events seeking an exotic musical flavour
Our tasks Logo design and CD design
Creative rationale A bass clef (the cello's range) embraces a treble clef (the violin's range) in dance. A visual parallel is drawn between latin lovers, tango partners and the complimentary pitches of the duet's instruments.

Logo design

MD Communications

Two To Tango

Client MD Communications
Client description Marketing communications consultancy
Audience Corporates
Our tasks Brand logo design
Creative rationale A modern monogram (a symbol created from the initials of one's name). The letters M and D are stylised to form a bow and arrow. This logo suggests aim, direction and action—positive imagery for marketing.
 

Logo design

Design On Show

Two To Tango

Client The Design Institute of Australia
Client description Design On Show industrial design exhibition
Audience Industrial / product designers
Our tasks Brand logo design, exhibition poster design
Creative rationale The conical shell, a mathematically perfect naturally occuring object, inspires this logo. The shell and human hand are brought together to represent the manipulation of forms.

Logo design

Mission: Possible

Two To Tango

Client MD Communications (marketing consultancy for Mission: Possible logistics seminar)
Client description Trade event
Audience Transport industry, logistics managers
Our tasks Event logo design
Creative rationale This logo incoporates a successfully negotiated maze, summarises the goals of this event—finding solutions to logistics management issues.

Logo design

SILQ Software

Two To Tango

Client SILQ Software
Client description A MYOB-style program with features customised for barristers
Audience Barristers, clerks
Our tasks Logo redesign, product information brochure, direct mail trialler, CD, direct mail promotions
Creative rationale The logo was restyled with a more classic typeface to compliment the conservatism associated with the legal profession.

Logo design

Brainstrust

Two To Tango

Client Brainstrust
Client description Creative recruitment
Audience Creative directors, studio managers, human resources
Our tasks Logo design, application to stationery
Creative rationale A circle, triangle and square—each representing creative disciplines—for a subset at centre. Colour is used to highlight this meeting point of creativity and to link it to company's name.

Logo design

Road Accident Prevention team

Two To Tango

Client McCann-Erickson Advertising (advertising agency for Road Accident Prevention Team)
Client description Community action group formed to seek funding for road safety projects
Audience Corporate sponsors
Our tasks Logo design, full-page Australian Financial Review ad, promotional material
Creative rationale The white dividing lines of a black roadway are stylised to form ticks—symbols for individual lives being saved by the program.

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