Publication design
Brand Australia booklet
A high quality, case-bound booklet capturing the essence of Australia via image and typography.
| Client |
Whybin Lawrence TBWA (advertising agency for Tourism Australia) |
| Client description |
Organisation tasked with the marketing of Australia overseas |
| Format(s) |
Case-bound 52-page booklet |
| Audience |
Key individuals, business leaders and opinion makers within Australian who act as brand ambassadors for Australia overseas |
| Our tasks |
Design and layout of booklet and design of feature typographic pages (using existing photography). Created in collaboration with other Whybin Lawrence TBWA creative/production team members and suppliers. |
Project summary
This piece was, in essence, a hardcopy version of an audio-visual presentation about Brand Australia. The booklet was designed as a memorable, high-quality souvenir and reference piece for brand ambassadors. |
