A high quality, case-bound booklet capturing the essence of Australia via image and typography.
Whybin Lawrence TBWA (advertising agency for Tourism Australia)
Organisation tasked with the marketing of Australia overseas
Case-bound 52-page booklet
Key individuals, business leaders and opinion makers within Australian who act as brand ambassadors for Australia overseas
Design and layout of booklet and design of feature typographic pages (using existing photography). Created in collaboration with other Whybin Lawrence TBWA creative/production team members and suppliers.
This piece was, in essence, a hardcopy version of an audio-visual presentation about Brand Australia. The booklet was designed as a memorable, high-quality souvenir and reference piece for brand ambassadors.
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